Internet offers several attorney marketing options. In the present scenario, advertisement pays a very vital role in legal profession. Though it is cost effective, attorneys need to spend a lot on it. But there are options which relieve them from spending hardly anything on advertising themselves. They can spread their message to the public by way of using the enormous option on social media, which is one of the moist effective communicative media. Free attorney advertising is possible through these social medial sites.
1. Face Book:
It was once regarded as a medium for personal entertainment; it is now gaining momentum as an efficient tool for advertisement. Lawyers’ can identify their demographic area where they wish to establish through communicating to the groups over there. There are catering pages that searches to a certain area of law. In this web page a real estate attorney can access fan pages as per their locations while divorce or family attorneys can look for face book groups who are supporting recently separated couples. Once the targeted groups or pages are identified, lawyers can advertise on its wall itself. It is a kind of attorney advertising
Twitter .com is another popular social network. Once the lawyers entered in to the wizardry of it people who wish to look for attorneys will get to know about them and it would bring in more number of clients to them. For e.g.: A patent lawyer can search for entrepreneurs and introduce himself through tweets or direct messages. Or the lawyers can search for probable clients. It is a perfect platform to interact one another who were not acquainted before.
Help a Reporter.com, HARO is a global public relation network for all the professionals. HARO sends e mails to its members containing requests from various media outlets. It is on various subjects. Members, who are related to the requested mails, can simply send a reply to the reporters for consideration. This would fetch lot many enquiries to you if you are an expert in the particular field of law.
On barter system, lawyer marketing can be done. Lawyers or law firms can ask for space in popular websites, leading newspapers, Magazines or Radio network for advertisement for free of cost. It is proved to be an effective method of lawyer or law firm advertising in the US.
Another method of free lawyer advertising is creating a blog and guest posting on other blogs. This would bring in lot of enquiries for the lawyers and law firms as well. Blog can be developed very easily using the popular platforms such as wordpress.com, blogger.com etc. It facilitates the attorneys to post your content and other details on a daily basis. lawyer marketing may be possible by way of searching for popular blogs and pitch guest post on it. It would attract new clients to the attorneys’ fold if they find it interesting and useful to them. There the lawyer dos not have to promote his content which I evidently being done by the site itself. Another important aspect if it is that it gives a byline mentioning the author’s name and details and links to his/her blog/website. This type of attorney advertising process not only enhances the chances of having a dialogue and interactions with the prospects at free of cost but also benefit SEO for an attorney’s site.
6. Speaking Engagements
As we all know event management firms are always looking out for speakers for functions. Attorneys can brows through the popular event management firms’ websites and magazines to know more about the upcoming events in trade or business community in their cities. There, attorneys can deliver a speech on his area of expertise. Speakers name and other details will be given on all publicity materials, which would in turn act as a medium of
lawyer advertising absolutely free. It goes without saying that a well delivered speech at a public function would be a very effective sales tool.